The Barbie display at the Box Lunch store.
Barbie mania seems to be hitting everywhere including the Springfield Town Center where a fan scored a Barbie jacket before the $90 racing jackets were all sold out. “He called around three different stores about the racing jacket,” said the saleswoman at the Box Lunch store.
They had a total of 15 racing jackets and all were snatched up by fans, leaving the store with a few Barbie t-shirts and sock packs.
At the other end of the town center, the Regal Cinema was ready for the movie release on Friday, July 21. The Barbie premiere was already on one mother’s agenda. Her girls were excited and made their own Barbie shirts. “We already got our tickets,” said the mother.
There were a few posters at the theater but the assistant manager wasn’t aware of any hype coming that weekend with the movie release but she noted that it was a possibility. There were fans dressing up as Spiderman and Thor when those movies came out so someone showing up in pink with a blonde bouffant hairdo wouldn’t surprise anyone. Although the movie comes out Friday, Regal was playing a sneak preview on Thursday.
Regal was feeding the movie hype and has the “Xbox Barbie Box Prize Sweepstakes,” going and they are offering “Barbie Pink Popcorn,” at participating theaters.
It’s perfect for the Barbie movie script where Barbie and Ken live the perfect life in their pink house with a pink car until Barbie dares to test the real world where life isn’t so perfect. She even punches somebody in the nose – oh my!