Reston native and veteran graphic designer Chris Rooney will present a talk on the print advertising campaigns of Reston during its first decade and how they relate to the creative revolution of Madison Avenue in the 1960s. Advertisements that originally ran in the Washington Post and Washington Evening Star reveal a wealth of insights on the new town as it sought to define itself to D.C. area readers – those same readers needed to populate Reston as well as businesses willing to relocate or set up shop in what was formerly wooded farmland in the outer suburbs of Virginia.
The event will take place Thursday, May 10 at 7 p.m. at Reston Community Center (RCC) Lake Anne Jo Ann Rose Gallery.
Programs of the Reston Historic Trust & Museum are supported in part by Reston Community Center.
Curated from over 70 newspaper advertisements, the talk will examine them in chronological order from the initial teaser ads in 1963 when construction of the Reston’s first village center began, to 1971, when the new town’s population reached its first 10,000 residents. The event will be capped off with the presentation of a leave-behind book to the Reston Historic Trust & Museum that displays all of the presented advertisements, most of which have not seen the light of day in over fifty years. For details, visit https://www.restonmuseum.org/programs.