Robert Kram, most recently director of programming and content for The St. James, has been named general manager of the 450,000-square foot sports, wellness and active entertainment destination in Fairfax County.
Kram steps into the role previously filled by Joel Paige, who has joined Lansdowne Resort and Spa as managing director.
“Rob’s deep and broad experiences leading premium, customer-centric, hospitality and content driven sports and wellness businesses make him ideally suited to assume the very important role of general manager and help us successfully lead our unique and dynamic business,” said Kendrick Ashton, co-founder and co-CEO of The St. James.
As general manager of The St. James, Kram is responsible for leading a growing team of executives, coaches and trainers dedicated to The St. James’s mission to maximize human potential through the power of sports and wellness. With expansive programming and facilities, The St. James provides a diverse combination of sports competition and training venues, transformative development programs as well as premium and dynamic hospitality experiences.
“The St. James has the potential to become a market changing disruptor and I’m excited to be working with the team to develop a truly magnetic and rewarding experience for members, athletes and clients.” Kram said. “I’ve been leading premium sports and wellness organizations for nearly two decades, and it’s that depth of experience that I’m putting to use for The St. James.
“We’ve built a very dynamic and productive team over the last 18 months and Rob has been a key contributor in both building the business and shaping our team’s culture,” said Craig Dixon, co-founder and co-CEO of The St. James.
Before joining The St. James, Kram served as general manager of Life Time Fitness in Chestnut Hill, Mass., where he led the development and grand opening of a new location.