Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the 2022 St. Patrick’s Day SoberRide® program will be in operation beginning at 4:00 p.m. on Thursday, March 17 (St. Patrick’s Day) and operate until 4:00 a.m. on Friday, March 18 as a way to keep local roads safe from impaired drivers during this traditionally high-risk period.
During this twelve-hour period, area residents ages 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the SoberRide® code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. WRAP’s 2022 St. Patrick’s Day SoberRide® promo code will be posted at 3 p.m. on Thursday, March 17 on www.SoberRide.com.
During the 2019 St. Patrick’s Day campaign (COVID-19 eliminated the 2020 campaign and limited last year’s offering), nearly 700 (697) people in the Washington-metropolitan area used WRAP’s SoberRide® program rather than possibly driving home impaired — the second highest level of ridership for St. Patrick’s Day in SoberRide’s 31-year history. The charity also offers its SoberRide® program on Cinco de Mayo, Independence Day, Halloween and the winter holidays through and including New Year’s Eve.
“Lyft is dedicated to providing access to reliable and responsible rides, and we’re proud to partner with programs like WRAP to offer Lyft as an alternative to impaired driving,” said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. “Through our Roadway Safety Program and our partnerships with the public, we hope to empower our community with the tools to protect themselves and those around them this holiday season.”
Sponsors of WRAP’s 2022 St. Patrick’s Day SoberRide® campaign include the 395 Express Lanes, Amazon, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation of Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Kendall-Jackson, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington, and the Washington Area New Automobile Dealers Association. WRAP’s 2022 Partner SoberRide® Sponsors include the Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 81,645 free safe rides home to would-be drunk drivers in the Greater Washington area